Luxury brand experience space INTERSECT BY LEXUS opens in Dubai

Luxury brand experience space INTERSECT BY LEXUS opens in Dubai

Dec 11, 2015  | Architecture 

Luxury brand experience space INTERSECT BY LEXUS opens in Dubai
(Photo by: Toyota)

Lexus International opened the first INTERSECT BY LEXUS luxury brand experience space outside of Japan in Dubai, UAE, holding an opening ceremony yesterday.

INTERSECT BY LEXUS is a unique luxury space where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests can engage with Lexus while "connecting with the city, and intersecting with other people and cars". The first INTERSECT BY LEXUS opened in Tokyo's Minami Aoyama district in August 2013.

INTERSECT BY LEXUS - DUBAI is located at the heart of the Dubai International Financial Center (DIFC), and offers a relaxing yet stimulating space for people seeking diverse luxury lifestyles enriched by design, art, fashion, culture, film, music and technology.

Both INTERSECT BY LEXUS experience spaces have been designed by Masamichi Katayama, the world-renowned designer and founder of interior design firm Wonderwall. They are designed to embody the Lexus brand, and provide a brand experience with surprise and inspiration unique to Lexus. INTERSECT BY LEXUS - DUBAI is composed of two floors. The lower floor features a garage and exhibition space for Lexus concept vehicles and art installations, while the upper floor provides a lounge, a restaurant, a library lounge, and a shop for CRAFTED FOR LEXUS  lifestyle items.

These spaces will host workshops, exhibitions, and events, acting as the launching point for diverse brand activities. INTERSECT BY LEXUS will be further expanded into the global scene, with a space in New York currently being planned.

Via Toyota
Image,video ©: Toyota